Urban Butchers

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Urban Butchers was established in 2025 to address a clear inefficiency in the retail meat market. They identified a recurring issue: retailers are hesitant to operate in-store butcheries due to the risk of write-offs, while suppliers are reluctant to commit capital expenditure for setup.

Their solution is a dynamic, store-in-store butchery concept that runs entirely on a consignment basis, removing financial risk for both parties. This innovative model allows retailers to offer premium, fresh meat selections without overhead, while suppliers benefit from direct consumer access and brand exposure.

After a successful pilot at Roots Supermarket, they are now actively expanding across the region, seeking strategic retail partners who want to enhance their fresh offerings without the burden of operational complexity.